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"A lure will always sell if it works. A company
will only succeed if it sells, it's that simple!" -
Gary Miralles
It was a boyhood dream and the love of fishing that inspired
Gary Miralles to begin inventing fishing lures at age 16.
With nothing more than a soda pop can and a pair of tin snips,
he built his first proto lure, the now titled Cripplure.
Testing it first in the bath tub and later in a neighbors pool
he worked that piece of metal until the shape was perfect and
the action was right.
Next he was off to one of his favorite fishing holes at Shasta
Lake in Redding, California were he grew up. He caught his limit
the first time out. This was the start of a beginning that did not
come to be until 1988 when he was injured as a fire fighter, forcing
him to retire and find a new profession.
Redding in Northern California was the perfect spot to start living
his dream of making fishing lures that all could enjoy. Starting
out of his garage he began bending metal with a hand press he had
built and started selling his lure to local tackle shops under
Shasta Tackle Company. The Cripplure because of it's
ability to catch fish often when other lures did not drove it to
become the most popular lure on Shasta Lake. Articles supporting
it's successes in the local news papers and later in magazines like
The Fish Sniffer, Salmon, Trout and Steelheader, California Game
and Fish and Outdoor Life propelled it to become a household name
throughout Northern California.
It was not long before business forced him out of his garage to
it's new home on the shores of Shasta Lake were his wife Diane
and daughter Loriel now live and operate there business from there
new shop overlooking the lake. Gary has invented and developed many
new products since that time. In fact the company now has several
products on the market including the Hum Dinger, Sling Blade,
Koke-A-Nut Shuttle Hawk. Most are available in tackle shops and
chains in most states from the Rocky Mountains west. Gary's desire
to build a better mousetrap lives on today and tomorrow.
In 1995 Gary decided he was not fishing as much as he liked because
of the business demands so he started a guide service so he could fish
more. People from all over now fish with him and learn his
techniques for deep water trolling. Gary not only demonstrates these
techniques on the water, but he is also a respected seminar speaker
who loves to entertain fisherman of all ages at the various sport
shows he attends throughout the year and even has a video out on the
subject.
"It's a tough life, but someone has to do it!"
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